Hey there!

I’m Katie Horwitch — a writer, speaker, mindset coach, creator, and the founder of WANT: Women Against Negative Talk. And I’m so glad you’re here.

WANT is a platform that gives you tips, tools, motivation, and inspiration to shift your negative self-talk patterns.

Our free Substack newsletter, The Good Word, shares tools to shift your self-talk, questions to help you get curious, and prompts to move forward fearlessly in your life — whatever that looks, sounds, and feels like to you. Think of The Good Word like a mindset-coaching-session meets a deep-dive-conversation-with-a-close-friend in your inbox.

Here’s what you’ll get by joining:

  • A monthly long-form newsletter with tips, tools, stories, motivation, and inspiration to shift your self-talk patterns

  • A monthly short-form series of reads, podcasts, videos, music, products and more to help you think wiser, feel deeper, and make *shift* happen

  • The latest WANTcast episodes on iTunes + Spotify

  • The latest news on upcoming events, launches, and more

(Also: after 7 years, I’m thrilled to be shifting TGW over to Substack. As someone who got into the blogging game back in 2009 — hi, fellow Blogspot/Blogger pals — it kind of feels like coming home. Because we had so many emails in our archives, I’ve selected the best-of list and transferred them here. You’ll see a note at the top of each post with the original date for all our archived posts)

Our paid subscription, The WANT Community, is our virtual membership club that gives you empowerment, encouragement, resources and support to shift your self-talk – not just from negative to positive, but from reactive to proactive. Because when you make shift happen, you get sh*t done.

Here’s what you’ll get by joining:

  • SELF-TALK SESSIONS: Every month in TWC is centered around a theme, from Body Image and Relationships to Fear and Inspiration. Dive in and explore curated prompts, challenges, and thought-starters. You can answer and explore these on your own, or you can post about them in the group — where you can also receive coaching and encouragement on the ones you’re stuck on.

  • WANT WINS: In The WANT Community, we’re big on celebration. Here, we share our wins and cheer each other through life’s celebratory moments. Your win can be big, small, or somewhere in between — all wins are celebrated equally here! Brag about your most recent win so we can cheer right along with you.

  • BITE-SIZED PEP TALKS: A couple lines of encouragement from “Your Self” to help you be exactly who you’re meant to be.

  • THE GOOD WORD: Our monthly, free emails

  • PLUS: Content created just for TWC members when you need it most, community-only discussions, and more.

Here’s the thing: I don’t believe it’s the big things that tell our story. It’s the small, everyday occurrences that create our sense of Self. It’s in the tiny micro-moments that we’re presented with the biggest life choices, and in our interpretation of them that we decide who we are.

I believe that you deserve to be the You you know you’re meant to be…and you deserve to be surrounded by the kind of support and encouragement that makes you believe it’s possible to thrive being that person. I believe the journey to self-confidence should be accessible and inclusive, and should be a journey that makes you feel embraced, not alone.

If you’re ready to make shift happen, you’ve come to the right place.


Ready to WANT your self? Sign up for THE GOOD WORD or THE WANT COMMUNITY by entering your email here:

WANT to know more? Click here to visit WANT and learn more about us, our ethos, and our work here.

Subscribe to WANT: Women Against Negative Talk

Tips, tools, thoughts, and inspiration to shift your self-talk patterns.


Katie Horwitch

Writer, speaker, mindset coach, and self-talk shifter. Founder of WANT: Women Against Negative talk. Host of the WANTcast. Preorder my debut book WANT YOUR SELF at wantyourself.com